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Element et Navori soutiennent la transformation numérique de la banque Avidia

Avidia Bank sought a modern, user-friendly digital signage solution to enhance customer engagement, streamline content management, and integrate real-time data​.

Avidia has had in-branch digital TV for over 20 years. We made the switch from another digital company to Element about 6 years ago as Element provided a more intuitive, end-user experience. In general, we feel that in-branch digital communications highlight the array of our products and services as well as timely announcements to local events.

Enhancing Avidia Bank’s Digital Experience with Element & Navori

With intuitive content scheduling and playlist management, Avidia ensures that promotional messages, banking services, and community updates are consistently displayed across its branches. Automated triggers and real-time data integrations help keep content fresh and relevant while minimizing manual effort.

A key feature of Avidia’s deployment is the integration of Google My Business reviews and QR codes, which allow customers to engage with the bank digitally. Customer feedback is displayed instantly on digital screens, with filters ensuring only positive, brand-aligned content appears. Additionally, QR codes provide direct access to online banking services, enabling customers to open accounts, apply for loans, or explore social media content such as blogs, branch reviews, and community events.

By leveraging Navori’s advanced software et Element’s expertise in digital signage, Avidia Bank has successfully created a modern, interactive, and customer-centric digital banking environment.

Selecting the Stix 3800 – AI-Powered Signage Player

Avidia Bank has upgraded its digital signage infrastructure by selecting the StiX 3800 media player, en veillant à ce que high-quality playback, maximum uptime, and energy-efficient green signage. Previously, the bank utilized Navori’s StiX 3500 and 3700 models, but the transition to the StiX 3800 allows for enhanced performance, improved reliability, and a more sustainable digital signage solution​.

Results & Future Plans

We are always collaborating with the Element staff and they bring their A game when coming up with new ideas and ways to deploy initiatives.

Avidia Bank’s digital signage transformation has led to increased customer engagement, with strategically placed screens capturing attention and enhancing communication. By outsourcing content management to Element, the bank has significantly reduced employee workload, allowing staff to focus on core operations.

The seamless and reliable performance of Navori’s software ensures a hassle-free experience, reinforcing the bank’s commitment to innovation. Looking ahead, Avidia Bank plans to continue collaborating with Element to explore new ideas and expand its digital initiatives, further enhancing the in-branch experience​.

Navori Components Used

AAP-40 Navori Professional on-premise : Licence Player + Content Manager CAL
AAP-41 Un module expert comprenant une surveillance avancée et des rapports de lecture agrégés
ASR-02 Module serveur en option : Répartition de la charge
BAP-14 Module de lecture optionnel : Synchronisation des contenus entre lecteurs multimédias
HW-10 Stix 3800– AI-Powered 4K Media Player – Android 11

About Element

Element is a leader in turnkey digital signage solutions, specializing in creating engaging, data-driven visual experiences for businesses across industries. With a focus on strategy, content, and technology, Element delivers customized digital signage solutions that enhance customer engagement and streamline communication. Their expertise spans design, deployment, and ongoing content management.

About Avidia Bank

In 2007, Hudson Savings Bank and Westborough Bank – both founded in 1869 – merged. The new bank they formed is what is now known as Avidia Bank. Since ‘07, Avidia Bank has become a $2.7 billion mutual community bank. Headquartered in Hudson, we have branches in Hudson, Clinton, Westborough, Northborough, Marlborough, Shrewsbury, Leominster and Framingham, MA. We’re also located at your vaca rental, your back yard, in long lines at the grocery store and anywhere else you bring your phone or your computer.

À propos de Navori Labs

Fondée en 1998, Navori Labs est un innovateur suisse et un leader mondial dans le domaine des logiciels d'affichage numérique et des analyses marketing basées sur l'IA. Soutenu par une équipe d'ingénieurs hautement qualifiés, Navori Labs développe des logiciels de qualité professionnelle conçus pour un déploiement évolutif, optimisant la communication d'entreprise à travers les industries. Navori Labs est certifié SOC 2 Type I & Type II, assurant les plus hauts standards de sécurité et de fiabilité.