A Taxi digital signage solution that stays on track!<\/strong><\/h2>\nAutomotive digital signage<\/a> opportunities remain largely underexploited. Navori Labs is a Swiss company and a global leader in Digital Signage software<\/a>. They take the lead in this market segment with the release of their Navori GPS Trigger module.<\/p>\nAny public transportation company (train, tramways, bus, taxi, limousine\u2026) can now deploy a state-of-the-art onboard Digital Signage System. It keeps its track based on the renowned Navori digital signage software platform.<\/p>\n
Public transportation passengers are a classic example of what in marcom terminology is described as a \u2018captive audience\u2019.\u00a0 Traditionally public information as well as product promotions<\/a> are broadcasted in a simple \u2013 dull loop. The more signage content is dynamic, the higher the catch rate on the audience. Matters to diffuse relevant content.<\/p>\nJoueur Navori<\/a> is offering location-based content and audio triggering based on GPS data. The data is retrieved in real-time from connected to the onboard vehicle screens.<\/p>\nRelevant content, location-based does the trick. In fixed locations where enough bandwidth is available, there is no real constraint. Certainly not when deploying Navori. But when it comes to efficiently operating such a communications scenario in moving vehicles (buses, trains, and taxis) the technical challenges are huge.<\/p>\n
Navori Player is the client software deployed on professional automotive digital signage hardware. It is capable of triggering specific content based on a real-time system read-out of GPS data. Hence the vehicle\u2019s location is known by the player.<\/p>\n
This background GPS data triggers content that is real-time location-based. For example, the announcement of the next bus stop up to public or tourist information. Even promotions related to local businesses can be included. Real-time information such as the latest news feeds or (local) weather information can be included, all in full HD broadcast TV quality.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\n\t\t\t\r\n\t\r\n\tUn projet en t\u00eate ? Contactez nos experts !<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t\t\r\n\t\t\tPrendre contact<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\n\t\t\tGPS trigger is a plug-in for navori player that retrieves the content and data feeds<\/strong><\/h2>\nUpon the arrival of the f.i. a bus or train at the terminal, media content and data are uploaded to the player by \u2018Wi-Fi-docking\u2019. Connecting to a unique and secure IP address to update the player. When out of reach of the docking signal the player switches to a 3G or GPRS connection. If the update of players is incomplete at a departure time of the vehicle, the 3G connection takes over at Wi-Fi signal loss and completes the upload and also starts reading in all live data feeds such as news ticker RSS data, weather applets, etc. until the next secure WiFi docking site takes over.<\/p>\n
This secures and balances the communication load and costs.<\/p>\n
The average data consumption for the network management (household data such as reporting and media statistics only \u2013 media upload and real-time data volumes not included) based on a 24\/7 calculation measured 100 Mbit\/month or less only, whereas any other comparable machine-to-machine deployment architecture eats between 1 to a dazzling 3 GB per month.<\/p>\n
This data is monitored by the GPS TRIGGER and based on certain threshold values \u2013 geographical zone information \u2013 content is triggered relevant to the position of the vehicle. This content type is the audio and visual communication of \u2018next stop\u2019- \u2018current stop\u2019 \u2013 trajectory information \u2013 etc.<\/p>\n
This information can be complemented with f.i. \u00a0travel time delay, roadblock, deviation, and other real-time data through Wi-Fi (docking) or 3G secure connections.<\/p>\n
All different transportation trajectories are managed this way, even if they are random as in the case of a taxi or limousine service.<\/p>\n
Since the application synchronizes with Google Maps<\/a>, the trajectory and impact resolution can be defined at the Navori Content manager level in a concise and easy-to-use interface.<\/p>\nMat\u00e9riel recommand\u00e9<\/strong><\/h2>\nFor taxis, the use of tablets like those offered by Elo<\/a> ou Philips<\/a> or Asianc ODM manufacturers are commonly seen. The hardware consumes very little electricity, as it is connected to the vehicle’s battery. This equipment runs on Google Android, is robust, and tolerant to frequent power interruptions. Optionally, these tablets include GPS and a 4G module.<\/p>\nFor larger capacity vehicles, the architecture is the same but the size of the screens is larger, and often there are multiple screens.<\/p>\n
Any public transportation company (train, tramways, bus, taxi, limousine\u2026) can now deploy a state-of-the-art onboard Digital Signage System. It keeps its track based on the renowned Navori digital signage software platform.<\/p>\n
Public transportation passengers are a classic example of what in marcom terminology is described as a \u2018captive audience\u2019.\u00a0 Traditionally public information as well as product promotions<\/a> are broadcasted in a simple \u2013 dull loop. The more signage content is dynamic, the higher the catch rate on the audience. Matters to diffuse relevant content.<\/p>\n Joueur Navori<\/a> is offering location-based content and audio triggering based on GPS data. The data is retrieved in real-time from connected to the onboard vehicle screens.<\/p>\n Relevant content, location-based does the trick. In fixed locations where enough bandwidth is available, there is no real constraint. Certainly not when deploying Navori. But when it comes to efficiently operating such a communications scenario in moving vehicles (buses, trains, and taxis) the technical challenges are huge.<\/p>\n Navori Player is the client software deployed on professional automotive digital signage hardware. It is capable of triggering specific content based on a real-time system read-out of GPS data. Hence the vehicle\u2019s location is known by the player.<\/p>\n This background GPS data triggers content that is real-time location-based. For example, the announcement of the next bus stop up to public or tourist information. Even promotions related to local businesses can be included. Real-time information such as the latest news feeds or (local) weather information can be included, all in full HD broadcast TV quality.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t Upon the arrival of the f.i. a bus or train at the terminal, media content and data are uploaded to the player by \u2018Wi-Fi-docking\u2019. Connecting to a unique and secure IP address to update the player. When out of reach of the docking signal the player switches to a 3G or GPRS connection. If the update of players is incomplete at a departure time of the vehicle, the 3G connection takes over at Wi-Fi signal loss and completes the upload and also starts reading in all live data feeds such as news ticker RSS data, weather applets, etc. until the next secure WiFi docking site takes over.<\/p>\n This secures and balances the communication load and costs.<\/p>\n The average data consumption for the network management (household data such as reporting and media statistics only \u2013 media upload and real-time data volumes not included) based on a 24\/7 calculation measured 100 Mbit\/month or less only, whereas any other comparable machine-to-machine deployment architecture eats between 1 to a dazzling 3 GB per month.<\/p>\n This data is monitored by the GPS TRIGGER and based on certain threshold values \u2013 geographical zone information \u2013 content is triggered relevant to the position of the vehicle. This content type is the audio and visual communication of \u2018next stop\u2019- \u2018current stop\u2019 \u2013 trajectory information \u2013 etc.<\/p>\n This information can be complemented with f.i. \u00a0travel time delay, roadblock, deviation, and other real-time data through Wi-Fi (docking) or 3G secure connections.<\/p>\n All different transportation trajectories are managed this way, even if they are random as in the case of a taxi or limousine service.<\/p>\n Since the application synchronizes with Google Maps<\/a>, the trajectory and impact resolution can be defined at the Navori Content manager level in a concise and easy-to-use interface.<\/p>\n For taxis, the use of tablets like those offered by Elo<\/a> ou Philips<\/a> or Asianc ODM manufacturers are commonly seen. The hardware consumes very little electricity, as it is connected to the vehicle’s battery. This equipment runs on Google Android, is robust, and tolerant to frequent power interruptions. Optionally, these tablets include GPS and a 4G module.<\/p>\n For larger capacity vehicles, the architecture is the same but the size of the screens is larger, and often there are multiple screens.<\/p>\nGPS trigger is a plug-in for navori player that retrieves the content and data feeds<\/strong><\/h2>\n
Mat\u00e9riel recommand\u00e9<\/strong><\/h2>\n
![\"Taxi-Digital-Signage\"](\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/06\/Taxi-Digital-Signage-1024x626.jpg\" "\\"Signalisation")
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