{"id":2447,"date":"2021-09-14T15:25:48","date_gmt":"2021-09-14T15:25:48","guid":{"rendered":"https:\/\/www.navori.com\/?p=2447\/"},"modified":"2024-09-16T06:59:50","modified_gmt":"2024-09-16T06:59:50","slug":"interactive-digital-signage","status":"publish","type":"post","link":"https:\/\/staging2.navori.com\/fr\/blog\/interactive-digital-signage\/","title":{"rendered":"Affichage dynamique interactif
Les logiciels expliqu\u00e9s"},"content":{"rendered":"
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The advent of interactivity in digital signage<\/h2>\n

When\u00a0logiciel d\u2019affichage dynamique<\/a>\u00a0first hit the market, available displays were based on cathode ray tube (CRT) monitors. They were bulky, heavy, and not inviting or visually appealing whatsoever. They could also not detect touch without applying a unique and usually expensive touch film to the monitor surface. These were the early days of interactive applications. Back then, you would have encountered these monitors in interactive kiosks used for in-store bridal registries or shopping mall directories. You would also encounter these kiosks in government offices and at bank ATMs.<\/p>\n

From these early applications,\u00a0interactive digital signage<\/a>\u00a0was born. However, the technology had a long way to go. Content-creation tools were scarce, and internet bandwidth was a fraction of what it is today. Kiosks relied on dial-up modems, limiting them to basic tasks like accessing database information or displaying simple graphics.<\/p>\n

Who would have conceived that thin, interactive, wall-mounted flat-panel displays and high-speed wireless internet would soon become the norm? This shows how far we have come in the past twenty years and just how fast technology advances in general.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Technology is the big disruptor.<\/h2>\n

Fast-forward to 2021, where affordable, reliable, high-quality hardware is now available to the masses. These devices are smaller, lighter, faster, and cheaper. Today, we regularly touch screens or even surfaces like windows or tables to interact with digital signage. Voice and movement can also be used, opening up new possibilities for interactive and smart digital signage, and we\u2019re just scratching the surface. These advancements are not just exciting, they\u2019re revolutionizing the way we interact with technology.<\/p>\n

Modern smartphones have added a new dimension. Now, you can use an app on your phone such as Navori Mobile<\/a> (web-based) to change what\u2019s playing on-screen or post social media messages in real-time. Given the multitude of cost-effective interactive hardware options at our disposal today, we are now living in a time where only your imagination limits the deployment of interactive digital signage.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Un projet en t\u00eate ? Contactez nos experts !<\/div>\r\n\t\t<\/div>\r\n\t
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\r\n\t\t\tPrendre contact<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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Engage with your audience.<\/h2>\n

Today, in digital signage, top companies worldwide spend countless hours and days around boardroom tables trying to find new and innovative ways to get their customers to engage with their brands. Marketing and social media experts will tell you that engagement is everything. So, the question we want to help you answer is, how can one use digital signage software to accomplish this fundamental goal of engaging with customers and visitors in an exciting and meaningful way? The answer, of course, is, well, there are many ways! <\/strong><\/p>\n

Here are a few examples to consider:<\/p>\n

En centres commerciaux<\/a>, the old static maps are being replaced with interactive touchscreens. These screens help visitors find the quickest way to shop and offer other information like store promotions and new openings. This interactive way of navigating is not just limited to malls. It\u2019s also being used in large buildings and venues like airports, train stations,<\/a> hospitals<\/a>, government offices<\/a>, and h\u00f4tels<\/a>.<\/p>\n

Interactive digital signage offers many advantages:<\/p>\n