{"id":30360,"date":"2021-08-18T14:56:46","date_gmt":"2021-08-18T14:56:46","guid":{"rendered":"https:\/\/www.navori.com\/?p=30360"},"modified":"2024-09-16T06:59:55","modified_gmt":"2024-09-16T06:59:55","slug":"navori-labs-unleashes-ai-marketing-analytics-software-for-your-businesses","status":"publish","type":"post","link":"https:\/\/staging2.navori.com\/fr\/news\/navori-labs-unleashes-ai-marketing-analytics-software-for-your-businesses\/","title":{"rendered":"Navori Labs lance un logiciel d'analyse marketing bas\u00e9 sur l'IA"},"content":{"rendered":"
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T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/p>\n

Navori, pionnier de l'affichage num\u00e9rique depuis 25 ans, se lance dans l'analyse de la vision artificielle avec Aquaji (Marketing Analytics Software). Ce logiciel est con\u00e7u pour aider les d\u00e9taillants, les r\u00e9seaux d'affichage num\u00e9rique et les autres entreprises physiques \u00e0 mesurer leurs performances, \u00e0 renforcer leurs op\u00e9rations et \u00e0 am\u00e9liorer l'exp\u00e9rience de leurs clients.<\/p>\n

LAUSANNE, SUISSE, 23 f\u00e9vrier 2021.<\/strong><\/p>\n

Navori Labs, pionnier des logiciels d'affichage dynamique, lance aujourd'hui Aquaji, un logiciel d'affichage dynamique pilot\u00e9 par l'IA. logiciel d'analyse marketing<\/a><\/strong>. Il am\u00e9liorera l'exp\u00e9rience des clients dans les environnements physiques. Cela comprend les magasins en dur, les restaurants et les magasins de d\u00e9tail. centres commerciaux<\/a>, et am\u00e9liore la publicit\u00e9 num\u00e9rique hors domicile (DOOH). Aquaji compte les visiteurs uniques et recueille des donn\u00e9es d\u00e9mographiques, la dur\u00e9e du s\u00e9jour, le temps d'attente et les indicateurs cl\u00e9s de performance sur des plages de temps segment\u00e9es allant de quelques heures \u00e0 plusieurs mois. Aquaji aide les entreprises \u00e0 comprendre les habitudes et les profils des consommateurs. Il cr\u00e9e de nouvelles opportunit\u00e9s de croissance et de rentabilit\u00e9 en renfor\u00e7ant l'engagement des visiteurs. En outre, il soutient un \u00e9cosyst\u00e8me d'intelligence \u00e9conomique plus approfondi.<\/p>\n

Le lancement d'Aquaji fait suite \u00e0 trois ann\u00e9es de recherche et d\u00e9veloppement de Navori Labs dans le domaine de l'intelligence artificielle appliqu\u00e9e. Cette solution maison utilise un logiciel de vision artificielle pour analyser les donn\u00e9es relatives aux visiteurs, les sch\u00e9mas comportementaux et les activit\u00e9s de marketing. Elle permet aux entreprises de g\u00e9rer efficacement leurs espaces physiques. Aquaji se distingue des produits existants. Ce logiciel int\u00e8gre des mod\u00e8les math\u00e9matiques de pointe en mati\u00e8re de vision par ordinateur, ce qui permet d'am\u00e9liorer consid\u00e9rablement la pr\u00e9cision de la d\u00e9tection, qui passe de 60 % \u00e0 un taux impressionnant de 95 %.<\/p>\n

Identifier et reconna\u00eetre les visiteurs<\/h4>\n

Aquaji identifie et reconna\u00eet chaque visiteur. En m\u00eame temps, il prot\u00e8ge l'anonymat des visiteurs en utilisant la d\u00e9tection et le codage des visages et des corps au lieu de la reconnaissance faciale. Une cl\u00e9 unique pour chaque individu, cr\u00e9\u00e9e \u00e0 partir de donn\u00e9es agr\u00e9g\u00e9es (attributs), garantit qu'Aquaji peut faire la distinction entre le personnel et les clients, sans doublons ni faux positifs. Les responsables marketing et les g\u00e9rants de magasins disposent ainsi de donn\u00e9es fiables et comparables pour mesurer les performances dans les espaces physiques. Par exemple, les cha\u00eenes de magasins peuvent utiliser les donn\u00e9es riches d'Aquaji pour prendre des d\u00e9cisions strat\u00e9giques sur le placement des produits, mesurer l'attrait des campagnes publicitaires et allouer les ressources humaines. Ce dernier point est particuli\u00e8rement utile pour ajuster l'affectation du personnel en fonction du trafic des visiteurs, des temps de s\u00e9jour et des temps d'attente des clients \u00e0 l'entr\u00e9e, dans les files d'attente aux caisses et dans d'autres lieux.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Avantages du logiciel Aquaji<\/h2>\n

Les entreprises qui mon\u00e9tisent leurs r\u00e9seaux avec Aquaji, ainsi que leurs annonceurs, b\u00e9n\u00e9ficient \u00e9galement de donn\u00e9es d\u00e9mographiques compl\u00e8tes et anonymes, d'attributs de visiteurs et de mesures d'impressions publicitaires qui les aident \u00e0 calculer avec pr\u00e9cision les ratios d'efficacit\u00e9. L'API native d'Aquaji enverra \u00e9galement des informations sur l'audience aux plateformes de publicit\u00e9 programmatique. Cela aidera les annonceurs \u00e0 r\u00e9\u00e9valuer le contenu des publicit\u00e9s et les d\u00e9cisions de placement. Et d'acc\u00e9der aux donn\u00e9es pour alimenter leurs plateformes internes de veille strat\u00e9gique et leurs syst\u00e8mes de science des donn\u00e9es en vue d'une analyse plus approfondie.<\/p>\n

Aquaji et QL<\/h4>\n

Les entreprises qui utilisent Aquaji pour l'analyse marketing ont l'avantage suppl\u00e9mentaire d'une int\u00e9gration facile avec Navori. logiciel d\u2019affichage dynamique<\/a>. Navori est une solution d'entreprise \u00e9prouv\u00e9e qui alimente certains des plus grands r\u00e9seaux d'affichage num\u00e9rique au monde. Lorsqu'elles sont jumel\u00e9es, les entreprises peuvent cibler plus efficacement le bon contenu pour les auditoires gr\u00e2ce \u00e0 l'automatisation contextuelle de l'affichage num\u00e9rique de QL. Et proc\u00e9der \u00e0 des ajustements en fonction de sc\u00e9narios programm\u00e9s et de flux de cam\u00e9ras en direct.<\/p>\n

\u201cNavori Labs a d\u00e9velopp\u00e9 plusieurs applications innovantes gr\u00e2ce \u00e0 son investissement dans la technologie de la vision par ordinateur. Aquaji est une v\u00e9ritable perc\u00e9e en tant qu'application cl\u00e9 en main. Solution bas\u00e9e sur l'IA<\/a> pour la croissance de l'entreprise physique\u201d, a d\u00e9clar\u00e9 J\u00e9r\u00f4me Moeri, PDG de Navori Labs. \u201cLes logiciels d'affichage dynamique et les outils d'analyse marketing ont longtemps \u00e9t\u00e9 des \u00e9l\u00e9ments disparates de l'exp\u00e9rience client, les premiers se concentrant sur la diffusion de messages et de contenus, les seconds \u00e9tant responsables de la mesure et de la qualification de l'audience.<\/p>\n

Nous offrons d\u00e9sormais une v\u00e9ritable interop\u00e9rabilit\u00e9 entre la communication visuelle et l'intelligence \u00e9conomique par le biais d'une approche marketing omnicanale compl\u00e8te. Nous permettons aux entreprises physiques de disposer d'une solution plus interactive et enti\u00e8rement int\u00e9gr\u00e9e pour am\u00e9liorer leur strat\u00e9gie d'exp\u00e9rience client et leur performance commerciale globale.\u201d<\/p>\n

Aquaji offre une installation simple et rapide avec des cam\u00e9ras de s\u00e9curit\u00e9 nouvelles ou existantes. Il est imm\u00e9diatement disponible pour un d\u00e9ploiement dans le nuage. Une version sur site suivra bient\u00f4t, offrant aux utilisateurs deux solutions d'analyse marketing abordables et performantes pour r\u00e9pondre \u00e0 tous les besoins, des syst\u00e8mes \u00e0 site unique aux plus grands r\u00e9seaux DOOH du monde.<\/p>\n

Veuillez consulter le site web Aquaji de Navori \u00e0 l'adresse suivante www.aquaji.com <\/a>pour plus d'informations.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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\u00c0 propos de Navori Labs<\/h2>\n

Navori Labs est un innovateur suisse de logiciels qui produit des technologies pour la communication num\u00e9rique et l'analyse marketing pilot\u00e9e par l'IA. Navori Labs est une entreprise engag\u00e9e \u00e0 fournir l'application logicielle la plus fiable, interop\u00e9rable et conviviale disponible dans l'industrie. Leader exclusif de l'industrie mondiale de l'affichage num\u00e9rique avec pr\u00e8s de 25 ans d'exp\u00e9rience, Navori s'est forg\u00e9 une r\u00e9putation d'innovateur dans l'industrie, renforc\u00e9e par une \u00e9quipe d'ing\u00e9nieurs comp\u00e9tents et un investissement continu dans les initiatives de recherche et d\u00e9veloppement. Navori a \u00e9galement continu\u00e9 \u00e0 investir dans la croissance mondiale, avec des ressources locales et r\u00e9gionales disponibles dans le monde entier.<\/p>\n

Le moteur d'affichage num\u00e9rique Navori est con\u00e7u pour tous les utilisateurs et a \u00e9t\u00e9 standardis\u00e9 pour \u00eatre utilis\u00e9 dans les plus grands r\u00e9seaux d'affichage num\u00e9rique \u00e0 travers le monde. L'approche d'ing\u00e9nierie de la compagnie \u00e9quilibre une conception et une op\u00e9ration efficaces avec une performance exceptionnelle pour r\u00e9pondre aux attentes des int\u00e9grateurs et des utilisateurs finaux. Visitez notre site web pour plus d'informations.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Informations de contact :<\/b><\/p>\n

Brian Galante <\/strong><\/p>\n

Dimension PR<\/p>\n

207-494-8428<\/p>\n

brian@dimensionpronline.com<\/p>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Contact europ\u00e9en :<\/b><\/p>\n

Alexis Lipoff <\/strong><\/p>\n

3WM Communications<\/p>\n

+44 (0)79 49 599 002<\/p>\n

alexis@3wmcomms.com<\/p>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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 <\/p>\n

Jordan Feil<\/strong><\/p>\n

Navori SA<\/p>\n

 <\/p>\n

j.feil@navori.com<\/p>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

With nearly 25 years of digital signage innovation, Navori expands into the AI-Computer Vision driven analytics world with Aquaji to help retailers, digital out-of-home (DOOH) networks and other physical businesses measure performance, strengthen operations and improve the customer experience. Digital signage software pioneer Navori Labstoday launches Aquaji, an AI-driven marketing analytics software that will improve the customer experience in physical environments. <\/p>","protected":false},"author":1,"featured_media":55153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-30360","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nNavori Audience Measurement Software for Retail and Businesses<\/title>\n<meta name=\"description\" content=\"Navori Labs introduces Aquaji, an AI-driven marketing analytics software that enhances the customer experience in physical environments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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