{"id":33068,"date":"2022-02-01T19:32:25","date_gmt":"2022-02-01T19:32:25","guid":{"rendered":"https:\/\/staging.navori.com\/?p=33068"},"modified":"2024-09-16T06:59:44","modified_gmt":"2024-09-16T06:59:44","slug":"using-live-data-feeds-in-your-digital-signage-content","status":"publish","type":"post","link":"https:\/\/staging2.navori.com\/fr\/blog\/using-live-data-feeds-in-your-digital-signage-content\/","title":{"rendered":"Using Live Data Feeds in your Digital Signage Content"},"content":{"rendered":"
\n\t
\n\t\t
\n\t\t\t

What\u2019s the biggest challenge digital signage content creators face today? Having the time and resources to consistently publish fresh digital signage content.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

\n\t\t
\n\t\t\t

When your contenu de l'affichage num\u00e9rique<\/a> goes stale, the audience stops looking. It\u2019s why successful network operators make an effort to keep their screens constantly updated with new, informative content. Keeping screens fresh is a constant battle, and not everyone has the staff on hand to get the work done. The solution is displaying live data feeds on screen and leveraging that same data to automate your content selection processes.<\/p>\n

In the digital signage context, data feeds can be used in two different ways:<\/p>\n

Data feeds as content<\/strong> ou automatisation du contenu<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

\n\t\t
\n\t\t\t

What\u2019s a data feed?<\/h2>\n

Live data refers to the process by which you retrieve updated information from a database. Information is stored on a remote server and the data it contains is constantly updated, hence the term real-time data.<\/p>\n

A quick Google search will return many publicly available data feeds. These are mostly RSS or XML feeds created by news organizations, independent blog owners, and other publicly accessible web content.<\/p>\n

Then there is information from business intelligence (BI) and other private corporate sources that are stored in proprietary database formats. To use this information on your screens, you must convert the data to a more usable format, like XML.<\/p>\n

XML is a common data exchange format that is easy to manipulate and widely supported.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

\n\t\t
\n\t\t\t

\r\n\t
\r\n\t
Un projet en t\u00eate ? Contactez nos experts !<\/div>\r\n\t\t<\/div>\r\n\t
\r\n\t\t
\r\n\t\t\tPrendre contact<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t
\n\t\t\t

What about multimedia?<\/h2>\n

Data feeds don\u2019t just include text. Media RSS feeds support images and video content. These types of feeds include links that point to files stored on remote servers. When a typical digital signage player interprets these flux de donn\u00e9es<\/a>, it retrieves the multimedia content from the source and displays it on screen.<\/p>\n

This method lets you play a stream of constantly updated media on your screens without having to upload and manage the content yourself.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

\n\t\t\n\t\t
\n\t\t\t
\"Corporate<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
\n\t\t
\n\t\t\t

Media RSS is becoming more popular with news organizations and it\u2019s not uncommon to find freely available feeds that include images with news items. This is an excellent source of information that you can use to keep viewers engaged.<\/p>\n

Having access to an external source of constantly updated text, images and videos are especially useful for smaller organizations that don\u2019t have access to a full-time creative team.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

\n\t\t
\n\t\t\t

Content is King! Bring it to Life With QL<\/h2>\n

Traditional posters and ads need to quickly grab attention and communicate your message, whether for promotion or branding.<\/p>\n

Digital signage is a step up. It shows more information in an engaging way, increasing awareness. But, be careful with digital signage. Too much of it can lead to “brain fade,” where viewers lose interest. To avoid this, keep your content fresh and interesting to keep your audience engaged. Update your content regularly to keep it impactful, especially for an audience waiting for a service or product.<\/p>\n

Check out NAVORI QL digital signage software. It lets you combine different media and live data on your screens. This creates a dynamic display that informs and entertains your viewers effectively.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

\n\t\t\n\t\t
\n\t\t\t
\"Template-weather-forecast-NY\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
\n\t\t
\n\t\t\t

Put live data in the driver\u2019s seat<\/h2>\n

Think about the flight information screens you see at airports, train, and bus stations. These screens mix their content with live data from databases. Automated updates are key here because the information is time-sensitive. This is much more efficient than updating things by hand.<\/p>\n

These screens can gather information from different places, like intranets, SharePoint, or specialized databases. The person who sets up the screen layout connects these live data sources so that updates happen automatically.<\/p>\n

Also, these screens can show various types of content like news, stock updates, and sports scores, taken from public RSS feeds from CNN, BBC, and others.<\/p>\n

QL’s ability to link to many data sources is a big plus for sending specific messages to the right audience.<\/p>\n

In queuing systems, Navori stands out too. It can combine real-time messages<\/a>, ads, and ticket numbers on any screen. This makes an engaging program that keeps viewers interested and makes waiting feel shorter. The content manager can also show ticket numbers in a flexible way, which helps people remember the ads better and enjoy what they’re watching.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

\n\t\t\n\t\t
\n\t\t\t
\"feed\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
\n\t\t
\n\t\t\t

What happens when there is a data outage?<\/h2>\n

A data outage can happen whenever a live data is no longer accessible. Perhaps the feed provider\u2019s database server went offline or there is some other issue that\u2019s preventing your digital signage players from accessing the source. Your screens can be impacted by these external factors so it\u2019s important to know how your digital signage software supports external data.<\/p>\n

Each digital signage solution deals with connection issues differently. Some software apps might show empty fields while others remain unaffected. Ideally, your digital signage players<\/a> should store this data locally to ensure there is always some information shown on screen.<\/p>\n

The data may not be current during the outage, but at least your viewers won\u2019t be looking at blank screens. You should always ask your digital signage software vendor if their product supports offline data caching.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

\n\t\t
\n\t\t\t

\r\n\t
\r\n\t
D\u00e9bloquez votre essai gratuit de 30 jours d\u00e8s maintenant !<\/div>\r\n\t<\/div>\r\n\t
\r\n\t\t
\r\n\t\t\tObtenez votre essai<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t
\n\t\t\t

Syndicated live data subscriptions<\/h2>\n

If your budget supports it, you should seriously consider syndicated data feeds. These are commercial feeds formatted specifically for digital signage use. These types of data feeds have many advantages for business users. There are no additional usage rights to pay and companies sometimes include a service level guarantee, which is an added bonus.<\/p>\n

You also get access to technical support services in case you ever run into issues.<\/p>\n

Most of these subscriptions are priced monthly per player device and billed annually.<\/p>\n

Here are a few popular syndicated content subscription services:<\/p>\n