{"id":36101,"date":"2023-06-14T16:26:22","date_gmt":"2023-06-14T16:26:22","guid":{"rendered":"https:\/\/www.navori.com\/?p=36101"},"modified":"2024-09-16T06:59:08","modified_gmt":"2024-09-16T06:59:08","slug":"digital-signage-trends-2023","status":"publish","type":"post","link":"https:\/\/staging2.navori.com\/fr\/blog\/digital-signage-trends-2023\/","title":{"rendered":"Top Digital Signage Trends for 2024"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Digital signage\u2019s popularity keeps growing and it seems likely this trend will continue. Case in point, digital signage software, and hardware companies are reporting sales increases since the beginning of the year. The current trends today seem to be centered around cloud-hosted platforms, live data integrations and data-driven analytics.\u00a0 Here are the top digital signage trends to look out for in 2023:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>The future is in the cloud<\/h2>\n<p>Cloud-based digital signage\u2019s popularity continues to grow at a rapid pace. Once again, we expect to see an increasing number of businesses switch to cloud-based digital signage from on-premise solutions.<\/p>\n<p>Here\u2019s why:<\/p>\n<ul>\n<li>The cloud-based <a href=\"https:\/\/navori.com\/app\/\">logiciel d\u2019affichage dynamique<\/a> industry is mature. It provides highly reliable and secure services for any type of signage network.<\/li>\n<li>Businesses that switch will benefit from lower staffing costs and can scale their operations as their needs evolve.<\/li>\n<li>Cloud-based digital signage is ideal for startups or growing businesses that don\u2019t need their own backend servers. These are companies that lack the proper technical infrastructure. Cloud-based services are ideally suited to these types of businesses.<\/li>\n<li><a href=\"https:\/\/navori.com\/company\/\">Companies<\/a> that choose Cloud-based digital signage software benefit from the latest in signage technology without much upfront capital.<\/li>\n<li>Businesses can focus on their core strengths like marketing, or content creation.<\/li>\n<li>Cloud-based digital signage offers peace of mind, stability, and predictability.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/Software-As-A-Service-Saas.webp\" class=\"vc_single_image-img attachment-large\" alt=\"Software As A Service - Saas\" title=\"Software As A Service - Saas\" srcset=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/Software-As-A-Service-Saas.webp 1024w, https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/Software-As-A-Service-Saas-300x157.webp 300w, https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/Software-As-A-Service-Saas-768x402.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Data-driven digital signage<\/h2>\n<p>Ask any digital signage network operators what\u2019s the key to their success, and most will answer: automation. To be profitable, commercial digital signage needs scale, and with scale comes a heavy workload.<\/p>\n<p>Data-driven digital signage lets businesses automate highly repetitive tasks, like updating and scheduling content. Automation also simplifies content management across different signage networks. Imagine a digital signage network with hundreds of clients who need to manage their own sub-network of screens. Without automation\u2019s help, many of these networks couldn\u2019t cope with the workload.<\/p>\n<p>Automation takes care of digital signage\u2019s most complex, repetitive, and unpleasant tasks. This is work best done by code-driven interaction where one software application exchanges data and instructions with another one. Using automation, ad booking software can automatically insert content into a digital signage software\u2019s playlists. A factory can screen constantly updated production data on employee-facing screens in their workspace.<\/p>\n<p>Let\u2019s look at the two types of data-driven digital signage categories.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><section id=\"custom_html-3\"><div class=\"textwidget custom-html-widget\"><div class=\"request-widget lozad\" data-background-image=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/12\/red-graident-cta-bg-scaled.webp\">\r\n\t<div>\r\n\t<div style=\"font-weight: bold; font-size: 24px;\">R\u00e9servez une d\u00e9mo et d\u00e9couvrez la puissance du logiciel d\u2019affichage dynamique de Navori ! <\/div>\r\n\t<\/div>\r\n\t<div class=\"form\">\r\n\t\t<div class=\"btn\">\r\n\t\t\t<a href=\"\/fr\/contact\/\" id=\"CTA-Request-Demo\">Commencer <\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Contextualized content playback<\/h2>\n<p>This is when you use a <a href=\"https:\/\/navori.com\/app\/live-data\/\">donn\u00e9es en temps r\u00e9el<\/a> source to decide if and where a piece of content will be shown. Take for example a business that uses an internal KPI database to screen employee announcements based on the company\u2019s performance. Or, an advertising network that shows specific ads based on the current weather conditions at each screen location.<\/p>\n<p>Contextualized content offers a lot of advantages. It\u2019s tied to current events so it\u2019s \u201csticky\u201d, and it\u2019s not just tied to data. Any number of sensors, cameras, and related technologies can be used to activate or trigger content.<\/p>\n<p>Activated content will show up as part of a scheduled playlist. Triggered content will displace the scheduled content entirely and once the trigger is released, screens automatically return to their scheduled programming.<\/p>\n<p>Triggered content can be used to screen announcements, emergency messaging, casino jackpot winners, or other time-sensitive information. It\u2019s the best technique to attract the viewer&#8217;s attention and inform them of a current event.<\/p>\n<h2>Data as content<\/h2>\n<p>Databases are great for storing information, and this also makes them useful as a source of content. Using data as content makes a lot of sense because it requires less manual work. This means your screens screen current information which is essential for the audience. It\u2019s a digital signage industry trend that keeps gaining in popularity.<\/p>\n<p>Here are some popular sources of data you can use as content for your digital signage screens:<\/p>\n<ul>\n<li>Corporate data such as key performance indicators (KPIs), sales reports, manufacturing data, and other useful business information.<\/li>\n<li>Current weather observations and weather forecasts.<\/li>\n<li>RSS feeds from public news sources.<\/li>\n<li>Sports scores, lottery\/casino jackpot wins, and other types of infotainment.<\/li>\n<li>Product information, features, prices, and other marketing data for retail customers.<\/li>\n<li>Room occupancy information for education, fitness, and hospitality applications.<\/li>\n<\/ul>\n<p>No one wants to spend their days updating and publishing this type of information manually. This is where data-driven content makes the most sense.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"419\" src=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/Template-weather-forecast-NY.webp\" class=\"vc_single_image-img attachment-large\" alt=\"Template-weather-forecast-NY\" title=\"Template-weather-forecast-NY\" srcset=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/Template-weather-forecast-NY.webp 826w, https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/Template-weather-forecast-NY-300x152.webp 300w, https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/Template-weather-forecast-NY-768x390.webp 768w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Data and Analytics<\/h2>\n<p>The utilization of data and analytics in conjunction with digital signage software has become a prevailing trend in the industry. By integrating data-driven insights into their digital signage strategies, businesses can gather valuable information about audience behavior, preferences, and engagement patterns. This allows them to create targeted and personalized content that resonates with viewers, ultimately enhancing the overall effectiveness of their signage campaigns.<\/p>\n<p>Digital signage software equipped with analytics capabilities enables the collection of real-time data, such as viewer demographics, dwell times, and content performance metrics. These insights empower businesses to make data-backed decisions, refine their content strategies, and optimize the impact of their digital signage efforts. As the digital signage landscape continues to evolve, leveraging data and analytics has emerged as a key driver for delivering more relevant, engaging, and measurable experiences to audiences. Navori Labs is at the forefront is this trend with our integrated solution that leverages our homegrown Aquaji <a href=\"https:\/\/navori.com\/app\/audience\/\">analytics<\/a> platform.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/boost-aquaji.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"boost-aquaji\" title=\"boost-aquaji\" srcset=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/boost-aquaji.jpg 1024w, https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/boost-aquaji-300x150.jpg 300w, https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/boost-aquaji-768x384.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Digital signage innovation<\/h2>\n<p>Constant innovation helps drive digital signage\u2019s growth. Today\u2019s digital signage software can seamlessly integrate with key business software applications. The goal is to deliver the right information to the right audience at the right time. Here are a couple of examples:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5>Signalisation num\u00e9rique d'entreprise<\/h5>\n<p>Businesses generate a lot of documents. Being able to reuse business documents as digital signage content has been a game changer.<\/p>\n<p>A proper commercial-grade digital signage software should offer these features:<\/p>\n<ul>\n<li>Native support for presentations created in Microsoft PowerPoint or Google Slides. Having the ability to use this type of content without having to convert it first is quite useful.<\/li>\n<li>Support for Adobe PDF files. PDF files have been around for decades. It\u2019s become a common format for business communication so it should be supported by your digital signage software of choice.<\/li>\n<li>Microsoft PowerBI is another essential business signage application. It\u2019s an industry standard for sharing business intelligence information throughout the enterprise. PowerBI dashboards require two-factor authentication, which is a bit of a challenge for many digital signage software applications. Products that support this feature are ideally suited for <a href=\"https:\/\/navori.com\/app\/enterprise\/\">signalisation num\u00e9rique d'entreprise<\/a> use.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5><section id=\"custom_html-19\"><div class=\"textwidget custom-html-widget\"><div class=\"request-widget lozad\" data-background-image=\"https:\/\/navori.com\/wp-content\/uploads\/2023\/12\/yellow_cta_bg-scaled.webp\">\r\n\t<div>\r\n\t<div style=\"font-weight: bold; font-size: 24px;\">Un projet en t\u00eate ? Contactez nos experts !<\/div>\r\n\t\t<\/div>\r\n\t<div class=\"form\">\r\n\t\t<div class=\"btn\">\r\n\t\t\t<a href=\"\/fr\/contact\/\" id=\"CTA-Contact\">Prendre contact<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/section><\/h5>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5>Digital signage software for mobile staff<\/h5>\n<p><a href=\"https:\/\/navori.com\/app\/interactivity\/\">Mobile<\/a> et <a href=\"https:\/\/navori.com\/app\/content-automation\/\">non-desk staff<\/a> must often take control of the content that\u2019s playing on their local digital screens. In the past, this would have required bringing along a laptop or calling someone back at head office. Mobile apps let on-site staff take control of their screen\u2019s programming using their smartphone or tablet.<\/p>\n<p>Being able to instantly change the content shown on digital menu boards or on customer-facing screens is a game changer. For example, retail store staff can bring up videos and other useful information to answer customer questions. This can prove to be a great asset when selling big-ticket items with complex features, like vehicles or appliances.<\/p>\n<p>Mobile app users can also trigger content when there is an emergency or in response to various events. You can imagine the security staff triggering an evacuation notice or an alert message right from their phone.<\/p>\n<p>Having the ability to change the programming of one or more screens in any location can be extremely useful. It\u2019s one more reason why digital signage is so helpful.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/QL-Mobile-GUI-1024x576.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"QL-Mobile-GUI\" title=\"QL-Mobile-GUI\" srcset=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/QL-Mobile-GUI-1024x576.jpg 1024w, https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/QL-Mobile-GUI-300x169.jpg 300w, https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/QL-Mobile-GUI-768x432.jpg 768w, https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/QL-Mobile-GUI-1536x864.jpg 1536w, https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/QL-Mobile-GUI.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  dorik-text\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Mat\u00e9riel recommand\u00e9<\/h2>\n<p>The Navori Stix 3700 hardware solution is the epitome of cutting-edge digital signage technology, perfectly aligned with the industry&#8217;s latest trends. Designed for seamless integration with cloud-based platforms and data-driven content strategies, the Stix 3700 offers unparalleled reliability and efficiency. Its advanced analytics capabilities empower businesses to gather real-time insights into audience behavior, while seamless integration with key business applications ensures effortless content creation and deployment. With mobile control features enabling on-the-go management, the <a href=\"https:\/\/navori.com\/stix3800-signage-player\/\">Navori Stix 3700<\/a> sets the standard for responsive and dynamic signage solutions, ideal for businesses seeking to stay ahead in today&#8217;s competitive landscape<\/p>\n<h2>About Navori Labs Navori software<\/h2>\n<p>Navori Labs\u2019 Navori digital signage <a href=\"https:\/\/navori.com\/app\/update\/\">logiciel<\/a> supports most types of content and data natively. There is less need to convert your original documents which saves both you time and money. Content can easily be imported, scheduled and published to any number of screens using any desktop PC or laptop. Navori Mobile is the app you use to control your digital signage screens from any smartphone or tablet. Learn more about Digital Signage Software pricing.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Digital signage\u2019s popularity keeps growing and it seems likely this trend will continue. Case in point, digital signage software, and hardware companies are reporting sales increases since the beginning of the year. The current trends today seem to be centered around cloud-hosted platforms, live data integrations and data-driven analytics.\u00a0 Here are the top digital signage [...]","protected":false},"author":1,"featured_media":55113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-36101","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Top Digital Signage Software Trends of 2024 - Navori Labs<\/title>\n<meta name=\"description\" content=\"Learn from a leading innovator about what the latest trends and technologies are in the digital signage software industry today\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging2.navori.com\/fr\/blog\/digital-signage-trends-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Digital Signage Trends for 2024\" \/>\n<meta property=\"og:description\" content=\"Learn from a leading innovator about what the latest trends and technologies are in the digital signage software industry today\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging2.navori.com\/fr\/blog\/digital-signage-trends-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Navori Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NavoriLabs\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-14T16:26:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T06:59:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/dooh.jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"navoriwebman1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@navori\" \/>\n<meta name=\"twitter:site\" content=\"@navori\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"navoriwebman1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging2.navori.com\/blog\/digital-signage-trends-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging2.navori.com\/blog\/digital-signage-trends-2023\/\"},\"author\":{\"name\":\"navoriwebman1\",\"@id\":\"https:\/\/staging2.navori.com\/#\/schema\/person\/3de28eca2f1bad61c026c3bfcbedc0d0\"},\"headline\":\"Top Digital Signage Trends for 2024\",\"datePublished\":\"2023-06-14T16:26:22+00:00\",\"dateModified\":\"2024-09-16T06:59:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging2.navori.com\/blog\/digital-signage-trends-2023\/\"},\"wordCount\":1580,\"publisher\":{\"@id\":\"https:\/\/staging2.navori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging2.navori.com\/blog\/digital-signage-trends-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2023\/07\/dooh.jpg.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging2.navori.com\/blog\/digital-signage-trends-2023\/\",\"url\":\"https:\/\/staging2.navori.com\/blog\/digital-signage-trends-2023\/\",\"name\":\"The Top Digital Signage Software Trends of 2024 - 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