{"id":58901,"date":"2024-08-09T08:14:14","date_gmt":"2024-08-09T08:14:14","guid":{"rendered":"https:\/\/staging2.navori.com\/?p=58901"},"modified":"2024-09-16T06:58:52","modified_gmt":"2024-09-16T06:58:52","slug":"benefits-of-retail-media-and-digital-signage-software-for-modern-retail","status":"publish","type":"post","link":"https:\/\/staging2.navori.com\/fr\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/","title":{"rendered":"Avantages des m\u00e9dias de d\u00e9tail et des logiciels d'affichage num\u00e9rique pour le commerce de d\u00e9tail moderne"},"content":{"rendered":"
\n\t
\n\t\t
\n\t\t\t

In today’s fast-paced retail world, staying ahead of the competition means constantly innovating and adapting. Two key technologies that have revolutionized the retail industry are retail media<\/a> et logiciel d\u2019affichage dynamique<\/a>. These tools enhance the customer experience and optimize in-store marketing strategies. In this blog post, we will explore the benefits of retail media and digital signage software, and explain why they are essential for modern retailers.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Understanding Retail Media<\/h2>

Qu\u2019est-ce que le retail media ?<\/h4>\n\t
\n\t\t
\n\t\t\t

Retail media refers to the use of digital advertising within retail stores. It involves placing ads on various digital platforms such as screens, kiosks, and even mobile apps within the store. This targeted approach allows retailers to engage customers at the point of purchase, influencing their buying decisions.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Why is Retail Media Essential?<\/h4>\n\t
\n\t\t
\n\t\t\t

Retail media has become essential because it creates a direct line of communication with customers. Traditional advertising methods, such as print and television, reach a broad audience but lack personalization. Retail media, on the other hand, allows for targeted ads that cater to specific customer preferences and behaviors. This leads to higher engagement and better conversion rates.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Transforming the Customer Experience<\/h2>

Personalize Shopping Journeys with Retail Media<\/h4>\n\t
\n\t\t
\n\t\t\t

One of the most significant benefits of retail media is its ability to personalize the shopping experience. By analyzing customer data, retailers can display ads that are relevant to each shopper. For example, a customer who frequently buys sports gear might see ads for the latest running shoes or fitness equipment. This personalized approach makes customers feel valued and understood, enhancing their overall shopping experience.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Engage Customer Through Retail Media<\/h4>\n\t
\n\t\t
\n\t\t\t

Retail media also boosts customer engagement. Dynamic and interactive ads capture attention and encourage customers to explore more products. This increased engagement often leads to higher sales. For instance, a digital kiosk showcasing a new clothing line can attract customers to check out the latest fashion trends, leading to more purchases.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Digital Signage Software in Retail<\/h2>

Qu'est-ce qu'un logiciel d'affichage dynamique ?<\/h4>\n\t
\n\t\t
\n\t\t\t

Le logiciel d\u2019affichage dynamique<\/a> allows businesses to display dynamic and engaging content on screens throughout the store. This can include promotions, product information, videos, and other multimedia content. It provides a versatile platform for communicating with customers in real-time.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Improve Customer Communication with Digital Signage<\/h4>\n\t
\n\t\t
\n\t\t\t

Effective communication is crucial in retail, and digital signage software excels in this area. It allows retailers to quickly update content to reflect current promotions, sales, and events. This real-time capability ensures that customers are always informed about the latest offers and deals. Clear and timely communication enhances the shopping experience and drives customer loyalty.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

\n\t\t\n\t\t
\n\t\t\t
\"Dooh<\/div>\n\t\t<\/figure>\n\t<\/div>\n

Boost Sales with Digital Signage<\/h2>

Highlight Promotions and Sales<\/h4>\n\t
\n\t\t
\n\t\t\t

Digital signage is an excellent tool for highlighting promotions and sales. Bright, eye-catching displays grab customers’ attention and direct them to special offers. This not only increases awareness but also drives impulse buys. For example, a screen near the entrance showcasing a “Buy One, Get One Free” deal can entice customers to take advantage of the offer, boosting overall sales.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Showcase Product Features<\/h4>\n\t
\n\t\t
\n\t\t\t

Customers often need more information before making a purchase. Digital signage can showcase product features, benefits, and usage tips. This informative content helps customers make informed decisions, increasing the likelihood of a purchase. For instance, a screen displaying the features of a new smartphone can help customers understand its advantages, leading to more sales.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Stay Competitive in an Evolving Market<\/h2>

Integrate Retail Media and Digital Signage Technologies for Success<\/h4>\n\t
\n\t\t
\n\t\t\t

Integrating retail media and digital signage software into your retail operation is crucial for staying competitive. These technologies provide a modern and efficient way to engage with customers and promote products. Retailers who embrace these tools can differentiate themselves from competitors who rely on outdated methods.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

Adapte to Changing Consumer Behaviors<\/h4>\n\t
\n\t\t
\n\t\t\t

Consumer behaviors are constantly evolving, and retailers must adapt to these changes. Today’s consumers expect personalized and engaging shopping experiences. Retail media and digital signage software enable retailers to meet these expectations and deliver a superior shopping experience. By staying current with technology trends, retailers can attract and retain more customers.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

The Future of Retail is Digital Signage<\/h2>\n\t
\n\t\t
\n\t\t\t

Retail media and digital signage software are game-changers for the retail industry. They boost customer experiences and sharpen marketing strategies. These tools deliver personalized and dynamic content that drives sales and strengthens communication. By adopting retail media and digital signage, you can stay ahead of the competition and meet the expectations of today\u2019s smart consumers. Embrace these technologies to take your retail business to the next level.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

<\/span><\/span><\/span><\/span>\n<\/div>

\u00c0 propos de Navori Labs<\/h2>\n\t
\n\t\t
\n\t\t\t

Navori Labs<\/a>\u00a0est un innovateur suisse de logiciels et un leader mondial dans le domaine de l'affichage num\u00e9rique, de la vision par ordinateur et de l'analyse marketing pilot\u00e9e par l'IA. Avec plus de 26 ans d'exp\u00e9rience, Navori Labs propose des technologies de pointe et une expertise de d\u00e9ploiement \u00e0 grande \u00e9chelle \u00e0 des clients du monde entier. Les logiciels multiplateformes de l'entreprise utilisent une architecture ouverte et sont d\u00e9velopp\u00e9s \u00e0 l'interne par une \u00e9quipe d'ing\u00e9nieurs hautement qualifi\u00e9s. Navori Labs est\u00a0SOC 2 Type I<\/a>\u00a0&\u00a0Type II<\/a>\u00a0ce qui garantit les normes de s\u00e9curit\u00e9 et de fiabilit\u00e9 les plus \u00e9lev\u00e9es.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"In today's fast-paced retail world, staying ahead of the competition means constantly innovating and adapting. Two key technologies that have revolutionized the retail industry are retail media and digital signage software. These tools enhance the customer experience and optimize in-store marketing strategies. In this blog post, we will explore the benefits of retail media and [...]","protected":false},"author":13,"featured_media":58917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-58901","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"\nWhy is Retail Media Important for Modern Retail<\/title>\n<meta name=\"description\" content=\"Discover how retail media can boost your customer engagement, increase sales, and improves in-store marketing with Navori Labs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging2.navori.com\/fr\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of Retail Media and Digital Signage Software for Modern Retail\" \/>\n<meta property=\"og:description\" content=\"Discover how retail media can boost your customer engagement, increase sales, and improves in-store marketing with Navori Labs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging2.navori.com\/fr\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Navori Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NavoriLabs\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-09T08:14:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T06:58:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-174301.png\" \/>\n\t<meta property=\"og:image:width\" content=\"957\" \/>\n\t<meta property=\"og:image:height\" content=\"715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Huang Elise\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@navori\" \/>\n<meta name=\"twitter:site\" content=\"@navori\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Huang Elise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/\"},\"author\":{\"name\":\"Huang Elise\",\"@id\":\"https:\/\/staging2.navori.com\/#\/schema\/person\/fc726107bef9b454db5bacd4b3c4cc66\"},\"headline\":\"Benefits of Retail Media and Digital Signage Software for Modern Retail\",\"datePublished\":\"2024-08-09T08:14:14+00:00\",\"dateModified\":\"2024-09-16T06:58:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/\"},\"wordCount\":1134,\"publisher\":{\"@id\":\"https:\/\/staging2.navori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-174301.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/\",\"url\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/\",\"name\":\"Why is Retail Media Important for Modern Retail\",\"isPartOf\":{\"@id\":\"https:\/\/staging2.navori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-174301.png\",\"datePublished\":\"2024-08-09T08:14:14+00:00\",\"dateModified\":\"2024-09-16T06:58:52+00:00\",\"description\":\"Discover how retail media can boost your customer engagement, increase sales, and improves in-store marketing with Navori Labs.\",\"breadcrumb\":{\"@id\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/\"]}],\"relatedLink\":[\"https:\/\/navori.com\/retail\/\",\"https:\/\/navori.com\/dooh-advertising\/\"]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#primaryimage\",\"url\":\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-174301.png\",\"contentUrl\":\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-174301.png\",\"width\":957,\"height\":715},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging2.navori.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Benefits of Retail Media and Digital Signage Software for Modern Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging2.navori.com\/#website\",\"url\":\"https:\/\/staging2.navori.com\/\",\"name\":\"Navori Labs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/staging2.navori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging2.navori.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging2.navori.com\/#organization\",\"name\":\"Navori Labs\",\"url\":\"https:\/\/staging2.navori.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/staging2.navori.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/04\/NAVORI-logo.svg\",\"contentUrl\":\"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/04\/NAVORI-logo.svg\",\"width\":120,\"height\":19,\"caption\":\"Navori Labs\"},\"image\":{\"@id\":\"https:\/\/staging2.navori.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/NavoriLabs\",\"https:\/\/x.com\/navori\",\"https:\/\/www.instagram.com\/navorilabs\",\"https:\/\/www.linkedin.com\/company\/navori-sa\",\"https:\/\/www.youtube.com\/user\/NavoriQL\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging2.navori.com\/#\/schema\/person\/fc726107bef9b454db5bacd4b3c4cc66\",\"name\":\"Huang Elise\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/331498b431be25fd7ca220d67ac5964ccfcae0f0f201f788f64040ef54642377?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/331498b431be25fd7ca220d67ac5964ccfcae0f0f201f788f64040ef54642377?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/331498b431be25fd7ca220d67ac5964ccfcae0f0f201f788f64040ef54642377?s=96&d=mm&r=g\",\"caption\":\"Huang Elise\"},\"url\":\"https:\/\/staging2.navori.com\/fr\/author\/elise-huang\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why is Retail Media Important for Modern Retail","description":"Discover how retail media can boost your customer engagement, increase sales, and improves in-store marketing with Navori Labs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging2.navori.com\/fr\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/","og_locale":"fr_FR","og_type":"article","og_title":"Benefits of Retail Media and Digital Signage Software for Modern Retail","og_description":"Discover how retail media can boost your customer engagement, increase sales, and improves in-store marketing with Navori Labs.","og_url":"https:\/\/staging2.navori.com\/fr\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/","og_site_name":"Navori Labs","article_publisher":"https:\/\/www.facebook.com\/NavoriLabs","article_published_time":"2024-08-09T08:14:14+00:00","article_modified_time":"2024-09-16T06:58:52+00:00","og_image":[{"width":957,"height":715,"url":"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-174301.png","type":"image\/png"}],"author":"Huang Elise","twitter_card":"summary_large_image","twitter_creator":"@navori","twitter_site":"@navori","twitter_misc":{"\u00c9crit par":"Huang Elise","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#article","isPartOf":{"@id":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/"},"author":{"name":"Huang Elise","@id":"https:\/\/staging2.navori.com\/#\/schema\/person\/fc726107bef9b454db5bacd4b3c4cc66"},"headline":"Benefits of Retail Media and Digital Signage Software for Modern Retail","datePublished":"2024-08-09T08:14:14+00:00","dateModified":"2024-09-16T06:58:52+00:00","mainEntityOfPage":{"@id":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/"},"wordCount":1134,"publisher":{"@id":"https:\/\/staging2.navori.com\/#organization"},"image":{"@id":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-174301.png","articleSection":["Blog"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/","url":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/","name":"Why is Retail Media Important for Modern Retail","isPartOf":{"@id":"https:\/\/staging2.navori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#primaryimage"},"image":{"@id":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-174301.png","datePublished":"2024-08-09T08:14:14+00:00","dateModified":"2024-09-16T06:58:52+00:00","description":"Discover how retail media can boost your customer engagement, increase sales, and improves in-store marketing with Navori Labs.","breadcrumb":{"@id":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/"]}],"relatedLink":["https:\/\/navori.com\/retail\/","https:\/\/navori.com\/dooh-advertising\/"]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#primaryimage","url":"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-174301.png","contentUrl":"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-08-174301.png","width":957,"height":715},{"@type":"BreadcrumbList","@id":"https:\/\/staging2.navori.com\/blog\/benefits-of-retail-media-and-digital-signage-software-for-modern-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging2.navori.com\/"},{"@type":"ListItem","position":2,"name":"Benefits of Retail Media and Digital Signage Software for Modern Retail"}]},{"@type":"WebSite","@id":"https:\/\/staging2.navori.com\/#website","url":"https:\/\/staging2.navori.com\/","name":"Navori Labs","description":"","publisher":{"@id":"https:\/\/staging2.navori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging2.navori.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/staging2.navori.com\/#organization","name":"Navori Labs","url":"https:\/\/staging2.navori.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/staging2.navori.com\/#\/schema\/logo\/image\/","url":"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/04\/NAVORI-logo.svg","contentUrl":"https:\/\/staging2.navori.com\/wp-content\/uploads\/2024\/04\/NAVORI-logo.svg","width":120,"height":19,"caption":"Navori Labs"},"image":{"@id":"https:\/\/staging2.navori.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NavoriLabs","https:\/\/x.com\/navori","https:\/\/www.instagram.com\/navorilabs","https:\/\/www.linkedin.com\/company\/navori-sa","https:\/\/www.youtube.com\/user\/NavoriQL"]},{"@type":"Person","@id":"https:\/\/staging2.navori.com\/#\/schema\/person\/fc726107bef9b454db5bacd4b3c4cc66","name":"Huang Elise","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/331498b431be25fd7ca220d67ac5964ccfcae0f0f201f788f64040ef54642377?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/331498b431be25fd7ca220d67ac5964ccfcae0f0f201f788f64040ef54642377?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/331498b431be25fd7ca220d67ac5964ccfcae0f0f201f788f64040ef54642377?s=96&d=mm&r=g","caption":"Huang Elise"},"url":"https:\/\/staging2.navori.com\/fr\/author\/elise-huang\/"}]}},"_links":{"self":[{"href":"https:\/\/staging2.navori.com\/fr\/wp-json\/wp\/v2\/posts\/58901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging2.navori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging2.navori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging2.navori.com\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/staging2.navori.com\/fr\/wp-json\/wp\/v2\/comments?post=58901"}],"version-history":[{"count":0,"href":"https:\/\/staging2.navori.com\/fr\/wp-json\/wp\/v2\/posts\/58901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging2.navori.com\/fr\/wp-json\/wp\/v2\/media\/58917"}],"wp:attachment":[{"href":"https:\/\/staging2.navori.com\/fr\/wp-json\/wp\/v2\/media?parent=58901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging2.navori.com\/fr\/wp-json\/wp\/v2\/categories?post=58901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging2.navori.com\/fr\/wp-json\/wp\/v2\/tags?post=58901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}