Content automation simplifies and enhances business communication by dynamically adjusting messages and displays with Navori software. This process leverages live data, user inputs, and predefined rules to deliver personalized and highly relevant content. Organizations can effectively target their communications to specific audiences at exactly the right times, significantly improving engagement and the overall impact of their messaging strategies. Navori software ensures that every content delivered is optimized for maximum relevance and engagement by integrating real-time data and automated content adjustments.
Content Automation Features
Context-Aware Personalization
Navori’s AI powered analytics make its software for digital signage a standout solution for personalized content delivery. By leveraging data like time of day, location, and audience demographics, our smart digital signage software displays the right message at the right moment. Whether it’s morning coffee ads or evening dinner promotions, Navori improves audience connection and boosts engagement, keeping content fresh.
Tagging
Implement tagging by assigning attributes such as location and language to players and content. Navori software delivers content according to your predefined rules, ensuring precise scheduling and excluding irrelevant content.
Discover Navori's Content Manager
Validity Applied to Assets
Users can set start and end dates for content, ensuring only relevant material is displayed. This feature streamlines scheduling and content management, keeping it fresh and up-to-date by removing outdated information.
Data Feed Look up
Navori’s Data Feed Manager lets you filter data feeds to display specific information. You can set filters to show news items with specific keywords.
Explore Live Data Feeds
Emotion-Aware Content Delivery
Navori Labs uses AQUAJI Marketing Analytics to enhance smart digital signage. With advanced computer vision technology, it analyzes audience demographics like age and gender in real time, tailoring content to match the viewers. For example, a retail store can display promotions for skincare products when the system detects a predominantly female audience or switch to sports gear ads when it identifies a younger male demographic. This AI-powered feature helps businesses create engaging, relevant experiences so that every display connects with its audience and delivers impactful messaging.
Automated A/B Testing
Navori’s AI powered analytics and digital signage content automation tools make optimizing content simple. The platform enables businesses to adjust and fine-tune messaging dynamically, ensuring displays always perform at their best without requiring constant manual oversight.
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Leverage Navori software to automate your digital content effectively, making your messaging more adaptive, personalized, and impactful.
Define Your Data Sources
Connect data sources like live streams or databases to Navori software for up-to-date and relevant content display.
Set Automation Rules
Create rules that trigger content changes based on data thresholds, time of day, viewer interactions, or other criteria. These rules ensure that the displayed content automatically adapts without manual intervention.
Create and Organize Content
Design and organize the content to be displayed. Organize this content into playlists or templates that can be automatically cycled through or triggered based on the automation rules you have set.
Monitor and Optimize
Once your content runs, monitor and gather insights on how well different content performs and adjust your rules and content.
Find Out More About Content Automation
Reduce Constant Manual Updates
Automated digital signage reduces manual updates and displays relevant content automatically. This improves the viewer experience and saves time on manual adjustments.
Filter Relevant Data
Using lookup functions to display relevant information enhances content delivery precision.
Automate Content with Real-Time Data Value
Use real-time data feeds to automate digital content display and dynamically adjust it based on current data values. This keeps the content relevant and engaging by reflecting up-to-the-minute information or trends.
Leveraging Day Parting
Dayparting is scheduling different content at specific times of the day to match audience preferences. For example, a coffee shop may showcase breakfast in the morning, switch to lunch in the afternoon, and promote desserts and calming teas in the evening. This improves customer experience and boosts sales.
Keeping Content Fresh and Relevant
Navori’s AI content automation ensures displays are always up-to-date, saving businesses from the hassle of managing outdated campaigns. Automated scheduling removes expired content automatically, while live data feeds keep screens populated with fresh, relevant information. This means businesses can focus on strategy while their signage software takes care of the details.
Delivering the Right Message at the Right Time
Navori’s smart digital signage software ensures businesses deliver messages when they’re most relevant. Its conditional playback feature automates content triggers based on factors like time of day, audience demographics, or weather. This precision helps businesses connect with their audience more effectively, improving engagement and customer satisfaction.
Reducing Wait-Time Frustration
Navori’s interactive digital signage software turns waiting areas into opportunities to engage customers. Queue updates are combined with entertaining or promotional content, reducing perceived wait times and improving customer satisfaction. It’s a simple yet effective way to turn wait times into positive experiences.
Maximizing ROI on Digital Signage
Navori’s smart digital signage software helps businesses turn displays into revenue-driving tools by using AI powered analytics and digital signage content automation. For example, a retail store can dynamically promote high-margin products during peak hours based on real-time sales data. This targeted approach reduces wasted screen time, improves campaign efficiency, and ensures every display contributes directly to increased sales and measurable results.
Computer Vision-Driven Context Aware Automation
Using computer vision and context-aware automation in digital signage improves engagement and efficiency. The technology recognizes the environment and delivers personalized content based on demographics, behaviour, and emotions. Real-time data is used to adjust content dynamically. This improves the viewer experience and operational efficiency.
Data Driven Content
Digital menu boards connected to the Point of Sale (POS) system update in real-time, displaying product availability, popular items, and pricing changes. As customers place orders, the menu highlights in-demand dishes and customer favourites, ensuring it only shows what’s currently available. This intelligent menu improves efficiency by tracking inventory and enhances the customer experience, potentially boosting sales of high-demand or profitable dishes.
Content Validity
Content validity is key in digital signage as it displays suitable and current information. Specific dates and times can be set for content display, ensuring it is relevant. For example, promotional content can be programmed for sale periods, boosting viewer engagement and streamlining content management.
Content Tagging
Digital signage tagging helps organize content into categories for easier management. This enables relevant promotions to be displayed automatically during specific seasons or events, enhancing viewer engagement and operational efficiency.
