Optus Achieves World’s First Zero-Touch ChromeOS Migration with Navori CMS

Optus needed to modernize its nationwide digital signage network by replacing legacy AEM Screens and AppSpace platforms with a secure, cloud-ready CMS that met strict data sovereignty requirements. After evaluating available solutions, Optus selected Navori CMS for its Chrome Enterprise Recommended status, retail media capabilities, and compatibility with their all-ChromeOS environment.

Entwined partnered with Navori Labs to deliver a zero-touch migration with minimal disruption, full compliance, and uncompromised security.

• Client: Optus

• Industry: Telecom / Retail

• Project Size: 740+ devices

• Timeline: 6 weeks

• Approach: 100% remote, zero-touch

• Key Partners: Entwined, Google ChromeOS

• Migrate from legacy CMS to a secure, modern platform.

• Meet strict security & data sovereignty requirements.

• Minimize disruption to operations.

or
Optus needed to modernize its nationwide digital signage network by replacing legacy AEM Screens and AppSpace platforms. The solution had to meet strict security and data sovereignty requirements while minimizing disruption to daily operations.

Entwined and Navori Labs designed and deployed a tailored Navori CMS build with:

• Tailored Navori CMS build with player-first configuration.

• Automated migration using Chrome Device Management + Navori APIs.

• Remote rollout of 740+ ChromeOS devices in six nights.

• On-premise servers ensuring compliance and security.

This project delivered outstanding results in record time, overcoming complex technical and logistical challenges to set a new benchmark for speed, efficiency, and innovation in digital signage migrations.

• 740+ devices migrated
• 6 weeks from approval to completion
• 0 on-site visits
• 100% operational continuity

• First global zero-touch ChromeOS migration to Navori CMS.

• Set a benchmark for efficiency and security in digital signage deployments.

• Proprietary workflows now reusable for future projects.

or

The collaboration delivered the world’s first zero-touch ChromeOS migration to Navori CMS. Optus now operates with a secure, scalable, and retail media–ready CMS. The proprietary workflows created for this project are reusable for future deployments, setting a new benchmark for speed and efficiency in digital signage migrations.

Optus, Entwined, and Navori Labs plan to:

• Unlock retail media opportunities.

• Expand network with new display technologies.

• Continue operational optimization with automation and AI.

Optus is one of Australia’s largest telecommunications companies, providing mobile, internet, entertainment, and business services to millions of customers nationwide. Known for innovation and customer focus, Optus continually invests in technology to deliver cutting-edge solutions that enhance connectivity and engagement.

Entwined is a leading Australian digital signage integrator and solutions provider, specializing in the design, deployment, and management of large-scale visual communication networks. As the only Navori partner in Australia offering on-premise, locally managed Navori servers, Entwined combines technical expertise, strategic consultancy, and deep industry knowledge to deliver secure, scalable, and future-ready digital signage solutions.

Founded in 1998, Navori Labs is a Swiss innovator and global leader in digital signage software and AI-driven marketing analytics. Backed by a team of highly qualified engineers, Navori Labs develops professional-grade software designed for scalable deployment, optimizing business communication across industries. Navori Labs is SOC 2 Type I & Type II certified, ensuring the highest security and reliability standards.