How Interactive Digital Signage Kiosks are Redefining Retail

Interactive digital signage has changed the face of in-store retail, boosting the customer experience – and sales – to give brick-and-mortar businesses an edge over ecommerce. Projected to be worth an impressive $35 billion dollars by 2030, the global interactive digital signage sector is designed to connect the online and offline worlds of retail, providing a truly omnichannel environment. It offers the best of both worlds, blending the convenience and speed of e-commerce with memorable in-person product and brand experiences.Together with interactive digital signage software, it has replaced passive viewing with highly engaging and interactive experiences that personalize shopping visits and foster brand loyalty through retailment. Most notably of all, while interactive digital signage maximizes engagement and sales, it also minimizes in-store work, streamlining operations as well as content management. In this article, we delve into what exactly interactive signage for retail is, and how it has redefined the industry, with the help of cutting-edge interactive digital signage software.

Unlike traditional digital signage, interactive solutions enable customers to interact with content through touch gestures, motions or other inputs.

They are made up of several components, including:

• Display screens, sometimes with touchscreen panels and sensors
• Freestanding kiosks or wall-mounted enclosures to house the screens
• Media players to feed content onto the screens and process customer inputs
• Content management systems (CMS) to deliver integrated, data-driven interactive solutions

Rivalling the speed, efficiency and control of online shopping, interactive signage is transformative, enabling retailers to empower shoppers, and deliver an intuitive in-store shopping experience.

With the right, compatible content management system (CMS), it is simple and straightforward to create scalable solutions that improve the customer journey, from the moment shoppers walk through your doors.

Wayfinding Kiosks

Ease navigation with interactive wayfinding kiosks. Ideal for large-box and department stores, and malls, they can, with a few touch interactions, offer customized directions from the customer’s specific location.

Product-finding Kiosks

Serving as intuitive e-catalogues, product-finding kiosks give shoppers more autonomy and control, allowing them to run filtered searches for specific products. Without having to rely on any shopping  in-person assistance, they can quickly locate the product in-store, and find out more about the item.

With in-store space at a premium, these solutions give retailers a limitless platform on which to include full product specifications. Maximizing sales opportunities, they can be used to highlight additional product colours and sizes in addition to where these variants can be found, if unavailable in-store.

Lift and Learn Interactive Display Solutions

With interactive digital signage software features, like Navori Web Triggers, you can also create dynamic interactive showcases. Serving as a virtual personal shopper experience, such Lift and Learn solutions automatically trigger relevant product information to the screen every time a customer interacts with a showcase item. It’s a great, unobtrusive way to enable customers to quickly find out more about items of interest.

Virtual Try-Ons

Virtual Try-Ons make it easier to convert customer interest into sales. Products, like makeup, which can’t be physically tried on in-store,can be virtually tested, inspiring consumer confidence, while also minimizing the risk of returns.

Self-service Signage Solutions

Self-service interactive signage kiosks offer another layer of convenience, maximizing customer satisfaction by enabling self-checkouts. As well as reducing queue wait times, these solutions prevent lost sales opportunities by, for example, allowing customers to order products unavailable on-site from other store locations or via the retailer’s website.

While ensuring an efficient in-store customer experience, interactive kiosk solutions also streamline operations. Saving both time and resources, they offer some basic customer service support, like wayfinding and product queries, so in-store staff are free to focus on more complex customer-related tasks.

With interactive digital signage software, such as Navori Labs, retailers can deliver a truly immersive and frictionless omnichannel environment that personalizes the shopping experience and maximizes sales.

Offering a headless API-first platform, Navori overcomes the challenge of connecting to third-party systems, enabling retailers to easily integrate their current POS and CRM software. This opens up a whole host of opportunities to enhance the relevancy of the shopping experience, and deliver targeted marketing that resonates.

Through self-service kiosks, retailers can:

• Enable omnichannel basket syncing, so customers can add items from online baskets
• Deliver personalized product recommendations to boost cross and up-sell purchases, and impulse buys
• Display reminders of items customers may have forgotten to add, based on prior sales history
• Allow loyalty cards to be scanned, so rewards and discounts can be automatically applied

Interactive digital signage retail solutions offer retailers an extra competitive advantage, enabling them to create highly engaging retailment experiences.

Giving shoppers a reason to return in-store, they foster brand loyalty and transform retail locations into entertaining family destinations.

Keeping the next generation of digital-savvy shoppers engaged, they include interactive solutions that offer:

• Social media walls on which customers can share real-time updates
• Games to immerse shoppers in the world of the brand
• Real-time competitions

Interactive software solutions, like Navori, ensure retailers can strengthen their strategies through actionable data. Using Navori vision AI Aqualji analytics, they’re able to collect data about:

• Dwell time
• Screen exposure
• Footfall
• Demographics – age ranges and gender

In combination with Navori’s STiX 3800 Media Player, this solution also helps retailers to enhance the relevance and impact of their campaigns. Content is automatically adapted to suit viewers, based on analytics.

In grocery stores, if, for example, the data proves families engage more with meal deals, then interactive signage kiosks can be set up to display real-time promotional offers every time a family passes a screen.

With features, such as Navori Sales Attribution API, the success of in-store promotional campaigns will also become even easier to measure and verify for retailers and their third-party advertising partners. Such solutions harness data from integrated POS and CRM systems to find out which campaigns worked for different products, exactly where and when.

Interactive digital signage retail solutions not only optimize the customer experience and sales, but also operations. When you power your interactive signage with a compatible CMS, you can streamline content management, and alleviate pressure on in-store staff.

Scalable cloud-based solutions, like Navori Labs ensure centralized remote management, allowing authorized staff to control content and/or make changes from any location across hundreds of stores. Kiosk Mode can, for example, be enabled remotely, so that in-store customers can’t exit the selected on-screen app or webpage.

Making manual content updates a thing of the past, CMS solutions help retailers ensure brand alignment and timely updates across multiple stores.

Saving in-store staff the hassle of updating content, they allow campaigns to be scheduled or updated on the fly across some or all screens.

Interactive digital signage retail solutions have transformed the in-store experience, boosting customer satisfaction and sales. Offering an immersive omnichannel environment, they ensure the convenience, speed and control of online shopping, while also delivering personalized customer experiences that keep shoppers coming back in-store. More than this, they simplify content management, and streamline operations, enabling in-store staff to focus on more complex problem-solving and customer assistance.

Ready to transform your in-store experience and enhance profitability with market-leading interactive digital signage? Reach out today to find out how our interactive software solutions can help you stay at the cutting-edge of this evolving trend.