Royal Botanic Garden Edinburgh grows customer engagement with digital signage
The Royal Botanic Garden Edinburgh has transformed its visitor experience with a network of digital signage displays, delivering engaging, real-time communications across its site and enhancing customer engagement at every touchpoint.
The project has brought] the customer experience to life.
From static to real-time engagement
Previously reliant on paper-based point-of-sale materials, the organization faced challenges in keeping content up to date. Printed materials were slow to produce, difficult to update, and required continuous reprinting, limiting the ability to respond to last-minute changes.
By transitioning to digital signage, the Royal Botanic Garden Edinburgh can now update messaging instantly or schedule content in advance. This shift from paper-based communication to digital signage enables faster updates, greater flexibility, and more responsive, relevant messaging throughout the visitor journey.
Enhancing campaigns with contextual content
Digital signage plays a central role in campaigns such as the cafés’ Plot to Plate initiative. This initiative highlights the journey from garden to plate, celebrating seasonal, locally grown produce sourced directly from the onsite Kitchen Garden, which supplies over 1.5 tonnes of fresh produce to the cafés each year.
Digital signage provides an ideal platform for contextual communication, enabling the Royal Botanic Garden Edinburgh to connect each stage of the visitor journey. With screens positioned directly above hot plate stations, visitors receive real-time information about the dishes in front of them, including ingredients and sourcing. With produce from the garden used in 75% of the savoury menu, visitors can directly experience what they have just seen growing in the gardens.
Additional infotainment content, such as ingredient seasonality and menu highlights, further reinforces this connection and enriches the overall visitor experience.
Driving promotion and revenue opportunities
The signage network also functions as a powerful promotional channel, enabling the venue to showcase a wide range of offers and events. The platform supports smooth and seamless transitions between campaigns, allowing café screens to dynamically feature dishes, menu deals, and third-party special offers within a single, cohesive experience.
With additional displays located just outside the John Hope Gateway West Entrance, the digital signage is strategically positioned to capture attention and draw more visitors into the cafés with timely, visually engaging menu recommendations.
Improving efficiency and reducing costs
A centralized content management system has streamlined daily operations. Staff can easily schedule campaigns with predefined start and end times, ensuring on-screen content is always relevant, accurate, and up to date, eliminating the risk of outdated messaging and reducing the need for manual updates. Compared to the previous paper-based approach, this significantly reduces manual effort, eliminates reprinting needs, and allows teams to update content in seconds rather than days.
Updates can also be made instantly, even after content has gone live, allowing teams to respond quickly to operational changes.
Compatibility with media players such as BrightSign has enabled the reuse of existing screens, reducing hardware investment and overall deployment costs.
Supporting staff and enhancing the visitor experience
The digital signage system also helps reduce pressure on staff by proactively addressing common visitor questions. Acting as an information hub, it provides key details across the site, while tablets offer a flexible solution for events and temporary signage.
Overall, the deployment enhances both operational efficiency and visitor satisfaction, delivering a more engaging and connected experience.
Delivering smarter digital signage experiences with Navori
This project highlights how modern digital signage can transform visitor engagement through real-time, contextual communication. With solutions like Navori’s digital signage software, organizations can go even further—leveraging advanced content management, data integration, and analytics to continuously optimize customer experience.
Whether in cultural venues, retail, or hospitality environments, Navori enables businesses to deliver the right message, at the right time, on the right screen.
Discover how Navori can help you elevate your digital signage strategy.
About Navori Labs
Founded in 1998, Navori Labs is a Swiss innovator and global leader in digital signage software and AI-driven marketing analytics. Backed by a team of highly qualified engineers, Navori Labs develops professional-grade software designed for scalable deployment, optimizing business communication across industries. Navori Labs is SOC 2 Type I & Type II certified, ensuring the highest security and reliability standards.
