Babraham Research Campus enhances communication with digital signage

Overcoming inefficient and fragmented communication 

Manual processes and limited visibility 

Prior to the deployment, communication across the campus was both time-consuming and inefficient. Updating paper-based noticeboards required physically walking across multiple buildings and manually replacing content—a repetitive process that could take up to two to three hours every day. 

Email was the only alternative communication channel, but it proved ineffective in practice, as many employees move between buildings and laboratories and are often focused on hands-on work, making it difficult to stay informed. 

Email was the only alternative communication channel, but it proved ineffective in practice, as many employees move between buildings and laboratories and are often focused on hands-on work, making it difficult to stay informed. 

The need for a centralized and accessible platform 

To address these challenges, the campus required a centralized system that could be accessed both from the office and remotely, while remaining simple enough for the wider team to use on a daily basis. 

At the same time, infrastructure constraints added complexity. Limited cabling options and the presence of a historic listed building meant that part of the deployment required a flexible, non-invasive approach. 

A flexible and resilient digital signage deployment 

To overcome these constraints, a combination of wired and wireless BrightSign devices was deployed. For the listed building, a mobile solution was implemented, ensuring compliance with building restrictions while still delivering effective communication. 

The use of BrightSign hardware also ensures high reliability. Even in the event of a temporary network or WiFi issue, content continues to play without interruption, guaranteeing no downtime for critical communications. 

Centralized content management from anywhere 

The campus team can now create, manage, and distribute content across one, several, or all screens from any location—whether working on-site or remotely. 

This centralized approach has significantly reduced the time and effort required to keep information accurate, up to date, and consistent across the entire campus. 

Delivering relevant and contextual communication 

Location-based and tailored content 

The platform enables the campus to tailor content based on screen location. Different messages can be scheduled to appear in specific areas, ensuring that information is always relevant to its audience. 

For example, updates about shared equipment or laboratory availability can be displayed exactly where they are most useful, improving efficiency and awareness. 

Real-time alerts and operational updates 

Planned maintenance and emergency notifications can be communicated in near real time, giving staff advance notice and allowing them to adapt quickly when access to facilities changes. 

Combining global updates with campus news 

The digital signage network delivers a mix of global content—such as news, weather, and traffic updates—alongside local campus communications. 

This has enabled Babraham Research Campus to widely promote initiatives such as the launch of its Entrepreneurship Network across all buildings, ensuring maximum visibility and participation. 

Driving engagement through community-generated content 

A collaborative communication ecosystem 

More than 60 businesses based on the campus actively contribute content to the network. They use the screens to share company news, highlight innovations, and promote collaboration opportunities. 

A continuous flow of relevant content 

By incorporating contributor-generated content, the campus benefits from a constant stream of diverse and meaningful updates. This ensures that screens remain dynamic and relevant, delivering fresh content to the community 24/7. 

The platform supports a wide range of formats, including high-resolution images, videos, and HTML-based content, enabling engaging and visually rich communication.

Supporting sustainability goals 

The digital signage solution also contributes to the campus’s environmental objectives. Screens can be automatically powered on and off at pre-set times, reducing unnecessary energy consumption and supporting a more sustainable operation. 

Strengthening community and collaboration 

By replacing fragmented communication methods with a centralized digital signage network, Babraham Research Campus has significantly improved information flow across its site. 

Employees now have clear, timely visibility of what’s happening across the campus, while businesses benefit from increased exposure and opportunities to connect. 

The result is a stronger sense of community, improved resource sharing, and enhanced collaboration—supporting the campus’s mission to foster innovation and growth.

A model for modern digital signage deployments 

This project illustrates how organizations can transform internal communications through centralized, scalable digital signage networks. With the right combination of cloud-based content management, reliable hardware, and targeted messaging, businesses can significantly improve information flow, engagement, and operational efficiency. 

Solutions such as those offered by Navori enable organizations to achieve similar results—combining ease of use, advanced scheduling, and real-time data integration to deliver impactful communication at scale. 

About Navori Labs

Navori Labs is a global leader in digital signage software, delivering scalable, data-driven solutions that help organizations communicate more effectively across any environment. Its cloud-based and on-premises platforms enable centralized content management, real-time data integration, and highly targeted messaging across large networks of screens. Trusted by enterprises worldwide, Navori combines powerful technology with ease of use, allowing teams to create, manage, and optimize engaging visual communications that drive efficiency, engagement, and measurable results.