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Where to Use Interactive Digital Signage

Audience engagement is key

The introduction of touch-enabled displays has created a whole new segment.  It’s called interactive digital signage.

Touchscreens mimic a technology most people carry in their pockets…  Smartphones.  So, it’s only natural that digital signage evolved to deliver content that behaves in a familiar way.

Interactive digital signage offers many advantages:

  • People who interact with digital signage retain more information than those who have presented a stream of static content. The act of touching the screen to make a selection, or a choice engages the viewer like nothing else.  It’s the point where the viewer becomes a participant.
  • Static digital content is somewhat limited by its nature. It does the job for simple advertisements and messages, but interactive digital signage does much more.

Here are some examples…

Interactive digital signage is becoming a key part of customer service in many places. For instance, modern ATMs at banks now have colourful, high-resolution screens that show videos and promotional content. This keeps people informed about various offers until they start using the ATM.

In shopping malls, the old static maps are being replaced with interactive touchscreens. These screens help visitors find the quickest way to shops and offer other information like store promotions and new openings. This interactive way of finding your way around is not just limited to malls. It’s also being used in large buildings and venues like airports, train stations, hospitals, government offices, and hotels.

At trade shows and fairs, which are growing bigger, interactive wayfinding is crucial to help attendees find booths, which can change locations each year. This signage needs to be current and detailed because of the changing nature of the events.

Interactive digital signage is also vital in self-help applications. Car dealerships, for example, use interactive tablets for customers to explore car features and accessories. Retail stores use similar technology to help customers shop for appliances and other expensive items.

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Helping people when no one’s around

Many locations are either remote or difficult to navigate, like underground parking garages which can sometimes be confusing for first-time visitors. This is another example where interactive digital signage can assist by providing the means to easily retrace your steps or find your vehicle in an unfamiliar environment. Displays can feature QR codes that can be scanned with a smartphone to retrieve a digital map or receive a message with information about the current parking level and closest exits.

Hotels and travel destinations also benefit from interactive digital signage. Content can be provided in multiple languages that guests can select via an on-screen menu or by pointing to easily recognizable symbols. Hotel staff may not always be able to converse in the guest’s native language, so having an interactive screen installed in a lobby or other common area can greatly enhance a guest’s experience. It helps bridge cultural and language gaps and promotes better service.

It’s not uncommon to find these interactive information displays in airports, train stations, cruise ships, and transportation hubs. They provide a very useful service and help free up staff so they can perform other important tasks.

Available options for interactivity

Interactive digital signage displays come in various types, shapes, and sizes.  You can find them mounted in freestanding units, either in vertical or horizontal formats.  Some interactive screen units are installed lower and at an angle, so they are wheelchair accessible.  The optimal mounting location is determined by the intended use and target audience.  Units designed for temporary deployments, such as trade shows, are usually built for easy transport and enhanced connectivity.

Advances in surface technologies have resulted in antimicrobial coatings and other health and safety features that promote a healthier environment.  Touchscreen screen manufacturers now offer these options on many products used for interactive digital signage.  This is increasingly important for devices installed in public areas.

Interactive digital signage can also use a range of technologies that don’t require touchscreens.  These are based on motion sensors like Microsoft’s Kinect and similar devices that let digital signage respond to gestures instead of touch.  Gesture recognition has already been used in retail and other applications that benefit from interactivity.

These solutions are becoming very popular since there are less health risks associated with touching a screen’s surface.

Gesture recognition also has a certain novelty factor, which has been exploited for advertising and promotional experiences.  Think of interactive billboards and other similar installations in public spaces which grab viewers’ attention.  These are often portable, or pop-up installations that are moved to new locations in order to promote product launches, movies, and other high-profile events.

Recommended Hardware

The Navori Stix 3700 is a powerful hardware solution perfectly suited to complement the interactive capabilities of modern digital signage, as discussed in the preceding text. With its robust performance and compact design, the Stix 3700 ensures seamless integration with interactive digital signage applications, enabling businesses to captivate audiences and enhance engagement effectively. Designed to mimic the familiar technology of smartphones, interactive digital signage leverages touch-enabled displays to transform passive viewers into active participants. The Stix 3700 plays a pivotal role in this ecosystem by providing the necessary hardware infrastructure to support the interactive features and functionalities of digital signage displays.

Whether deployed in shopping malls, trade shows, or transportation hubs, the Stix 3700 delivers reliable performance and optimal responsiveness, enriching the user experience and maximizing the effectiveness of interactive digital signage deployments. With its advanced capabilities and versatile mounting options, the Stix 3700 stands as a cornerstone of innovation in the realm of interactive digital signage, empowering businesses to connect with their audience in dynamic and meaningful ways.

To summarize…

Interactive digital signage remains constantly available and prepared to assist you. It serves as the steadfast companion that fulfills its purpose round the clock, every day of the year. This technology builds upon traditional digital signage software, offering the additional advantage of user interaction. By transforming spectators into participants, interactive digital signage creates a superior and more captivating experience.