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Navori powers Digital Menu Boards for El Pollo Loco chain

Marketers and digital signage network operators have been looking for a better way to engage viewers, and the answer is interactive.

With QL, we just add the menu item number for the locations that we want the new price population to occur. We don’t need to touch anything inside the store environment. That includes new store promotions, which we call modules, that requires more complete changes of menu board designs. Navori’s functionality has made this very easy.

Navori powers El Pollo Loco’s Restaurant Signage

The US chain, primarily present in the southwestern, was last year recognized by a Civic Science survey as the nation’s #1 quick-service Mexican restaurant for customer experience. They were seeking a more reliable solution for dynamic content updating and visual screen after mixed results with a homegrown infrastructure.

Moving forward, EPL expects to leverage QL’s content scheduling capabilities as they explore more dayparting opportunities. This will simplify how they promote certain meal option deals at different periods of the business-day cycle. EPL is also bullish on QL’s seamless interoperability with third-party data sources. It opens endless opportunities to integrate with other internal business systems and pull in digital signage content from external sources.

EPL selects the Navori STiX Media Player

El Pollo Loco went with Navori StiX standalone player dongles for content playout. Indeed, Navori StiX players ensure exceptional video quality. It aligns with the chain’s customer experience standards. But also removes any need for local management. Moreover, it streamlines the technical architecture inside stores, removing the need for standalone hardware players.

“We simply attach the dongles to the appropriate screen input. And can remotely update content as needed,” said Matthews. “We don’t need to replace sticks or manage anything at the store. And should we upgrade our displays to 4K the Navori StiX players can accommodate the higher resolution without any changes.”

Easy integration with Symphony POS

Navori’s Navori Content Manager has efficiently centralized content management across all locations on the network. There was an immediate improvement in translating dynamic price changes straight out of the point of sale system, as Matthews explains. He quickly configured a JSON interface that enabled the Navori software to overlay local restaurant price points on digital menu boards. Thanks to Navori QL’s built in Data Feed Manager, there was no need for any complex integrations.

Future plans

EPL sees QL’s automation and content triggering applications as particularly compelling. “Navori makes it possible to add digital triggers at entryways that will serve different content upon a customer’s entry into the restaurant, based on that customer’s characteristics,” said Matthews. “That adds a level of intelligence that, along with audience analytics, will be appealing to our marketing department. For example, the preview board could focus on the primary message we want every customer to see, with Navori then triggering content more specific to each customer.”

Navori components used

AAP-40 Navori Professional on-premise: Player license + Content Manager CAL
AAP-41 An expert module including advanced monitoring and aggregated playback reporting
ASR-02 Optional server module: Load balancing
BAP-14 Optional Player module: Cross media-player content synchronization
HW-05 Stix 3700 series – UDH Media Player. Android 9. Three-year warranty.

About El Pollo Loco

El Pollo Loco (Nasdaq: LOCO) is the nation’s leading fire-grilled chicken restaurant chain renowned for its masterfully citrus-marinated, fire grilled chicken and handcrafted entrees using fresh ingredients inspired by Mexican recipes. With over 480 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah and Louisiana, El Pollo Loco is expanding its presence in key markets through a combination of company and existing and new franchisee development.